They say that nothing succeeds like success. With that in mind, how can you create a successful medical practice that continues on an upward trend? The most important thing a practice can do is provide quality care. From there, we offer a few suggestions on how to elevate any medical facility. The success of a medical practice is achieved through internal and external strategies: practice management and marketing.
As already mentioned, the foundation for a successful medical practice is quality patient care. That goal is augmented by providing excellent customer service, keeping records up-to-date and organized, and basing procedures and practice management on defined and achievable goals.
It’s All About People
The people in an organization make all the difference between a successful medical practice and an unsuccessful one. Surround your practice with successful people and teams, those who know their business and have a drive to improve and elevate their work environment. Remember that patients are the lifeblood of a practice, so give each one the best care possible.
Communication Is Key
Listen when patients explain their symptoms and challenges. While an attending physician may know pretty quickly how to help, patients do not want to feel that they are being shuffled along as part of an assembly line. Patient treatment is improved when healthcare professionals remember that people do not care how much you know until they know how much you care.
Patients are more likely to develop loyalty with a business or practice if that practice communicates with them in the manner most convenient for the patient. The most successful medical practices have many methods at hand to relay information to their patients. These may include texts, calls, emails, signage around the facility, and notifications on the practice’s website and on social media.
Healthcare providers are able to provide the best healthcare when they can focus on doing so. Have staff dedicated to administrative work so doctors and nurses can focus on diagnosing, chart prep, blood work, and prescribing treatment. Delegation can also help minimize the risk of burnout among staff.
Outsourcing your medical billing is a help strategy for building a successful medical practice for two reasons. Doing so allows medical staff to focus on what they are best at: providing patient care. It lends an outlet so healthcare workers do not need to spend valuable time sifting through billing information or “dead claims.” Outsourcing the billing also gives a practice plenty of space to grow.
Use your resources correctly and wisely. Stay on top of current research and emerging technologies, and implement these in a way that your practice can support. This may include online or over-the-phone treatment options, like telehealth. These solutions make healthcare more accessible across the world.
Wisely managing available resources also includes the space in your clinic. Do you have a room that is not being used? Perhaps more storage space would be more valuable as another treatment room or a space to analyze tests. Maximize the resources you already have.
Follow the Money
Successful medical practices always have a budget and work within them wisely. Have a plan for every expenditure and be mindful of the inventory you already have. Make sure that every piece of your practice’s medical equipment is being used effectively to generate business and revenue.
If you want to build a successful medical practice, have good marketing strategies. This may seem an odd priority for a medical practice, which should never be confused with a fortune 500 company, but it remains very important for medical practices to build their loyal patient base. In our digital age, over 72% of Americans begin their search for healthcare providers online. Your online presence should be easy to find, easy to navigate, and easy to understand.
In both your in-person facilities and your online content, walk through and try to see it through the eyes of a patient. Is the layout pleasing to the eye and easy to navigate? Is there any technical jargon that a layman must decipher? Does your physical location speak of professionalism, competence, and compassion? Does the waiting room put patients at ease? You only get one shot at a first impression, so make sure that yours reflects well on your practice.
Know Your Audience
In the marketing material you put out, know your audience. Direct your content toward potential patients, other physicians, insurance companies, etc. and be consistent. With all the content you produce, work toward the goal of gaining new patients.